- Keep it Short and comprehensible. Short descriptions don’t have to be boring. Use words that pack a punch and language that’s vivid and enticing – giving just enough information to make a guest’s mouth water.
- Ignite the senses. Use sensory words – such as “fiery,” ”savory” and “crispy” – to describe your dishes. People are driven by their senses, and by using simple yet tantalizing terms that speak to each of the five senses, you paint a clear picture of what dinners can expect from the dish.
- Know Your Audience. Knowing the characteristics of the demographics you’re targeting makes it easier to hone in on specific menu items that will appeal to those customers. Research shows that men and women tend to order along gender-based lines, so make sure your menu descriptions account for both preferences. Men tend to order meals that are described as being hearty and filling, while women lean toward lighter options. Crafting descriptions that appeal to both of these groups will help your menu appeal to people across the board.
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by lovvett ® 2020